This is now our third year of trading and it is fascinating seeing how our Melbourne based customers divide their Christmas interests into "before the cup" and "after the cup" (I'm obviously referring to the Melbourne Cup). Before the Cup they are interested in having a good look but so often we hear "oh, it's too early for Christmas". Once the Cup is over, however, everyone feels like they are in the home stretch to Christmas.
Hence, our busy period really begins this week end. I must say I'm happy that we are as prepared as possible for this time and I'm looking forward to being so busy. It's now that we find out whether the planning is on track or not.
Once we get busy it is really hard to pull myself away from the shop and sit back and manage the marketing activities. I managed to complete the newsletter yesterday but before I know it the next will be due. Sometimes I feel I am chasing my tail, or never able to clear to the bottom of the 'to do' list, but boy is it worth it.
The other part of being in business (or simply working full-time) is fitting family commitments in with work commitments. The school fair is on tomorrow and the last thing I feel like is staffing the crazy hair stall and cooking for the cake stall. But these are the things the kids need and expect - so the feet will have to just put up with a bit more pain.
Anyway, enough from me - the cake baking is calling.
Have a great week.
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