At this time of the year I always checked out the larger department stores to see what they have on offer in their new Trim the Tree departments. I think their philosophy has changed in recent years and is driving purely by the largest profit, rather than imaginative designs that customers want to see. I write this as a consumer of these products, not as a (minor) competitor to them. In the past I would always go in to these larger stores and find something that I bought. These days I see the same thing - their own branded products, brought out year after year. It is very disappointing.
I'm sure if you went to the larger department stores in the States or UK you wouldn't be treated so poorly -those companies wouldn't get away with it.
Anyway, as a company in the market I'm thrilled. I know I have a space in the market, and am able to offer my customers something that is different to the mainstream.
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