Sunday, September 19, 2010

Competition in the Christmas Industry

At this time of the year I always checked out the larger department stores to see what they have on offer in their new Trim the Tree departments.  I think their philosophy has changed in recent years and is driving purely by the largest profit, rather than imaginative designs that customers want to see.  I write this as a consumer of these products, not as a (minor) competitor to them.  In the past I would always go in to these larger stores and find something that I bought.  These days I see the same thing - their own branded products, brought out year after year.  It is very disappointing.

I'm sure if you went to the larger department stores in the States or UK you wouldn't be treated so poorly -those companies wouldn't get away with it.

Anyway, as a company in the market I'm thrilled.  I know I have a space in the market, and am able to offer my customers something that is different to the mainstream.

Saturday, September 4, 2010

Melbourne Christmas Shop almost ready to open

Finally we are in the home stretch of decorating the christmas shop ready to open on the 27th September.

A number of our themed trees are complete, and others are on their way.  Not only do we have decorated trees to inspire, but we have created complete decorating kits for our clients and they are perfect for anyone starting with a new christmas tree.

I'm really looking forward to opening the doors.  The lead up seems so long, but we are now so close.  Stay tuned for more photos.